Producer & Creator Jaime Geffner of Geffner Productions shares a smart tip about how to create an online video strategy that will help you grow your business and increase your brand awareness. For more information about creating a powerful and effective online video strategy, please visit GeffnerVideo.com.
Do you feel lost and confused when it comes to online video? Maybe you know that you need video to improve your brand awareness and to compete in today’s online business world, but you have absolutely no idea where to start. In today’s smart tip, we’re going to discuss creating a strategy that will make online video work for you!
I recommend coming up with a strategic plan for utilizing online video. Look at the big picture of how you want to grow your business online, and start to map out how you can use video to improve your online brand awareness. Once you know what you want to accomplish, you can create manageable steps to get there. For example, you may choose to start with a few key videos for your website — like a website welcome video, an About Me video and several product or service videos, explaining the different types of products and services that you offer. Next, you might choose to film a series of “Tips” videos to build your social media following, like for example, our Smart Tips videos which are intended to drive traffic from your social media pages back to your website. Then, you might choose to beef up your website with some more branded videos like Meet the Team videos, philosophy videos and testimonial videos. And then, once you’ve really gotten the hang of being in front of the camera, you may even want to create your own online TV show where you utilize episodic programming to keep your clients, fans and followers coming back for more great and useful content.
The bottom line is you don’t have to do it all at once, but you absolutely should make online video a regular and constantly evolving part of your business-building strategy. This will keep you on the cutting edge of your industry, allow you to powerfully connect with your current and potential clients, and help you stand out amongst your competitors. I’m Jaime Geffner, producer and creator with Geffner Productions. To learn more about creating an online video strategy, please visit our website and sign up for our free video series “5 Secrets For Using Online Video Effectively To Grow Your Business” at GeffnerVideo.com. Thanks so much for watching!